FIVE GUYS officially opens its first Singapore store at
Plaza Singapura
American burger joint, FIVE GUYS, is set to open its first Singapore store at Plaza
Singapura on 16 December 2019 in an unmistakably FIVE GUYS style, ready to serve
up what FIVE GUYS does best – freshness and quality.
along a prime stretch on the ground floor of the mall overlooking the Orchard Road
belt. Currently comprising an indoor area that seats up to 52 patrons, the store will eventually also house an outdoor seating area that will increase the outlet’s capacity
to accommodate up to over 160 patrons.
the latest addition to Zouk Group’s growing food and beverage portfolio as part of its
lifestyle expansion plans.
store in Singapore. FIVE GUYS is an exciting addition to our portfolio, and we were
fortunate to be presented with an opportune space in the city that is highly accessible,
so that fans of FIVE GUYS can come together to enjoy their favourite burgers with
ease. This first outlet will be the bedrock upon which we grow the brand in Singapore,
and we look forward to more to come,” says Andrew Li, Chief Executive Officer of
Zouk Group.
- The FIVE GUYS Story
from scratch. FIVE GUYS has been a Washington, D.C. area favorite since 1986 when
Jerry and Janie Murrell offered sage advice to three of the Murrell brothers: “Start a
business or go to college.” The business route won and the Murrells opened a carryout burger joint in Arlington, Virginia, USA. Under the guidance of Jerry and Janie, the
little burger joint quickly developed a cult-like following. Customers voted the burger
“#1” in the D.C. metro area.
became The Place to get a fresh, juicy burger with all the toppings you could stuff
between two fresh-baked buns. Two more brothers joined the team and as the family
grew, so did the business. Early in 2003, Jerry and Janie, together with the “FIVE
GUYS”, began offering franchise opportunities. In just under 18 months, more than
300 units had been sold.
America, Europe, the Middle East and Asia, with planned expansion into Australia,
Africa, Central and South America. By maintaining a simple ethos, coupled with the
highest quality, the Murrells continue to follow through on the vision they outlined in
1986.
- Redefining The Global Burger Landscape
freshness and quality. With no freezers and no microwaves, it is built on the premise
that all burgers and fries are made fresh every day. The meat is a perfected 80/20
lean-to-fat ratio. Patties are hand-made seven days a week on site. The bread, which
is FIVE GUYS’ only proprietary item, is baked fresh five days a week in a locally contracted bakery. The same unique recipe is used globally. Potatoes are cut fresh
daily, soaked to remove the starch and double-fried in pure, no cholesterol peanut oil
to create the firm exterior and fluffy ‘mashed-potato’ interior that FIVE GUYS fries are
known for.
- The Menu
and/or cheese to add to the burger or hotdog selection. Other sandwich options
include a BLT stacked high, creamy grilled cheese, veggie burger sandwich with or
without the bun, lettuce wraps and burger bowls.
ingredients. Hand-formed burger patties with no preservatives. Buns are baked fresh
daily with a secret recipe and warmed on a dedicated grill to get the perfect toast.
With the added option of melted American-style cheese, crispy smoked bacon, or both.
on the outside with a creamy, mashed potato filling. Get them the traditional FIVE
GUYS way or try them with spicy Cajun seasoning.
one or more of the eleven premium mix-ins like crispy bacon, real bananas, fresh
strawberries or cold-brewed coffee made daily in store.
- Secret Shopper Program
Professional teams train staff on what perfection looks like in store. Mystery shopping
takes place in every store twice a week (lunch and dinner) to measure how staff are
doing and reward success. The goal of the program is to create a sense of ownership with each employee. It rewards the best marketers, the crew, for taking ownership of
what happens in the store. The program also offers a very important customer
perspective of restaurants on an on-going basis and is a valuable training tool for crew
members, managers and franchisees.
- FIVE GUYS Timeline
Switzerland and its first Asian store in Hong Kong. FIVE GUYS has nearly 1,600
locations spanning North America, Europe, the Middle East and Asia.
FIVE GUYS opens its International HQ in Amsterdam, Netherlands.
Washington DC within 18 months and starts to open the rest of the country for
franchise rights.
build a cult-like following.v
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